I promise you this strategy is going to boost your cold email campaigns and will make you successful in cold email marketing. There are many cold email sites but without giving you the strategy to succeed.
How you can turn COLD contacts into HOT buyers, how you can maximize your profit with cold email marketing.
I have created a strategy to become successful in cold email marketing, and now I'm sharing this strategy with you for free.
To truly succeed with my strategy you will need to follow all these steps because all steps are crucial in order to succeed. Cold email marketing can be used to sell anything online or offline but only if you use it the right way. Do not skip any of these steps!
This is why they are going to buy from you!
Cold email marketing is based on the foundations of pure marketing. It is important to understand there is a huge difference between a spammer and a cold email marketer. If your cold email marketing really applies the basic principles of marketing you will not be a spammer but a successful cold email marketer.
Let's see this sentence in a little more details:
As I have already pointed out in the 3 principles of email marketing section this is by far the most important step in marketing in general and crucial in cold email marketing.
Before you can send any cold emails you must do your research who your best customers are and build your prospects lists.
Building a perfect customer profile will provide the foundation of your entire campaign. You must not skip this step. Knowing your perfect customer will greatly affect everything you do from now on. The better you describe your perfect customer the better results you will have at the end of your campaign.
Before you start your campaign, think it through who is really your best customer. Don't just think of any customer, but who is the best customer for YOU.
Describe your perfect customers:
You must not skip the previous step. You need to know who your best cusomters are!
As soon as you know who you are looking for you can start building your email lists. Here are a few ideas how you can build email lists for cold email campaigns:
Cold email campaigns are perfect way to get someone to schedule a call, a demo or a webinar, try your service, start a partnership, and many other ways to get into your sales funnel, but only if you do it the right way.
In case you skipped the previous sections, go back and read them. You cannot write a single email before you understood the basic principles of marketing nor until you have created the image of your perfect customer.
It is normally best to start your cold campaigns manually to find out what works best in your industry. But even when you first set up a campaign in ColdCampaigns you need to start sending only a few emails a day. And only start slowly scaling when your campaign performs well.
When you create a cold email campaign you are not sending salesy messages to everyone possible because cold email campaigns are not spamming! Your messages need to be sent to people who are interested in your valuable offer.
But how you can make them read your emails? Let's dive into it!
Your emails have the following important parts:
First let's understand how each of these translate by your prospect...
Before we talk about how you write each of these you need to understand what they are for.
This is the first point when you need to establish trust! Everyone is talking about the perfect subject line. But don't treat your recipients as if they were stupid.
Common from name & email mistakes:
Subject lines are overrated by spammers. But real marketers put a lot of effort into more important things such as finding the right prospects, enrich their data, offer something really valuable for the prospects.
If you did select the right people and you have created the right message they WILL open your email.
Subject lines are a summary of your email. They should be treated as a promise about your email. It must summarise the content of your email.
In cold email marketing you must never use spammy subject lines. If you are serious and you want to do business with them you need to be open, upfront and trustworthy marketer.
Keep your subject lines short and simple, direct and specific! Keep them 30-40 characters long and don't use tricks to make them click on your email.
In cold email marketing it is not a good practice to use the prospects first name in the subject line. If you would like to personalise your subject, you better use the company name.
Before you start writing your first email you need
When you are writing your email keep the following points in mind:
In July 2020 I am going to launch a new cold email marketing software that is going to bring a huge change to the market. There are several cold email softwares on the market right now. But they don't focus on providing the most suitable software for cold emailers.
On the 13th of July 2020 you can get a preview of ColdCampaigns' cold email marketing tool.
Simply put: Don't be a SPAMMER!
Many argue that cold email marketing is difficult because my prospects don't know us yet. In some cases it can be a hard to connect with someone who never heard of you before.
Thanks God (and the internet) it is easier than ever.
We are living in an online world and it has never been simpler to connect with someone. We might live in different countries. We might have a different mother tone. We might have never met before. But we might feel that we know someone. Because that person is familiar from somewhere.
When you receive an email tomorrow you might not even remember where you know that person from. He is just simply familiar. Or you just simply know who he is and you are happy to hear from him.
Both Google and Facebook offers advertising for custom audiences. On both platforms you can create marketing campaigns for a built email list.
When you have an email list ready for cold campaigns you can upload the same list into Facebook or Google Ads and start an advertisement for them.
In this advert the only thing you are selling is yourself. Use the power of display advertisement and make them see your face several times every day. Make them learn your name. Make them learn your story. Create an image of yourself they want to do business with. And in a couple of weeks when they receive your first email they will know you. They won't feel you have intruded their world. They are actually expecting you and will be pleased to hear from you.
Facebook Customer List Custom Audience
You can find more information about Customer Lists on Facebook here:
Google Ads Customer Match
Customer Match is currently not available for all customers. Only if:
You can find more information about Customer Match on Google Suppoirt Site here: